FTC: Bloggers must disclose payments for reviews
http://donnayoung.org
I can’t say whether this applies to any of the readers of this blog, but here is news that is important to “bloggers or other “word-of-mouth” marketers”.
From article: “PHILADELPHIA
I recently purchased books to write about. One is Exploring Creation with Astronomy. I will work on that one first.
— Donna Young · Oct 5, 03:02 PM · #
Kind of makes you want to write disclaimers like, “Okay, I really REALLY like this book, but I bought it with my own money. I promise. Really. Nobody is paying me to say this. Got that, FTC? You can’t have $11,000; I need it to buy books. So go away. Nothing for you to see here.”
Thanks for sharing, Donna!
— Melanie · Oct 5, 06:27 PM · #
Wow. That is just crazy. All I can think is “meddle meddle meddle”.
— Tressa · Oct 11, 12:45 AM · #